Tuesday, March 02, 2010

Things to Know the Seller

This article is to continue the discussion in the previous article about the Sales and Marketing Management. Please you read it first before you read the discussion this time.

In a narrow sense, the salespeople who work in the field of sales.

Widespread understanding salesperson is someone who served or profession in sales bisang capable to communicate to prospective buyers, leading to interest the buyer or make a sale.

The difference between the salesperson with a salesman:
  • Salesperson: sales representatives who have a wider field of work and nature must be active to create sales.
  • Salesman: field reps who work to help or serve customers when they come to a place of business / shop.
Salespeople tasks:
  1. Prospecting: can find a very favorable location for the sale.
  2. Communicating: communicate with consumers in order to convey information about the goods / services company.
  3. Selling: application of art to sell close to the buyer, presenting, answering objections, and execute the sale.
  4. Servicing: Provide services to consumers, provide technical assistance, advice, accelerate the delivery of goods.
  5. Information Gathering: conduct market research and are responsible for providing traffic activity reports.
  6. Allocating: Help provide assessment for the visit and make suggestions about the distribution of goods when the goods hard to come by.
Types of Salespeople:
  1. Merchandising: duty not only sell but also to assist dealers in promoting their products and be responsible for supply of goods.
  2. Detail Man: duties make sales directly to retailers.
  3. Sales Engineer: sellers whose job provides training / technical demonstration of the goods sold.
  4. Pioneer Product Salesman: Main task of opening new areas / new market segment for new products.
The types of sellers based on the relationship with the company:
  1. Independent Salespeople
    Features:
    • work hard (free lance)
    • no status as employees of the company
    • work based on salary and or commission
    Divided into two parts:
    • Full Time: salesperson with a full-time contract
    • Part Time: salesperson with a part-time contract
  2. Contract Salespeople
    Features:
    • Working on a special employment contract
    • working on commission. Example: factory representative, dealer
  3. Salespeople Stay
    That is salesperson status as employees of the company
    Divided into two parts:
    • Internal Sales Staff
    • Field Sales Personal
Profit falls as salespeople:
  1. Ample opportunity to develop
  2. Sense of pride in work and more free
  3. Get new ideas from the interaction
  4. Adding new knowledge and experience of the visit
  5. Having a sense of high responsibility

Weaknesses jump as salespeople:
  • Monotonous
  • Less time to stay at home

Objects in the sale:
  1. Self sellers: find out about him, mainly physical.
  2. Goods sold: knowing the situation, nature, and utility items.
  3. Buyer: convincing, providing the best service and want to buy.

What are the requirements that must be owned by the seller?

Physical Conditions of Sales:
  1. Health
  2. Body robust
  3. easy smile
  4. smooth talking
  5. cheerful and friendly face
  6. clear eyes
  7. breathing clean
  8. neat clothes
Social Conditions of Sales:
  1. Outgoing
  2. smooth talking
  3. good manners
  4. wise
  5. gentle manners
  6. tolerance
  7. sympathy
  8. an attitude to work
  9. calmly and bravely
Must have Sifaft seller:
  1. Always cheerful
  2. simple-minded and disciplined
  3. wise
  4. cheerful
  5. outgoing
  6. full of initiative
  7. not despair
  8. sharpening memory
  9. full attention
The properties that favor the buyer seller:
  1. honest in the information
  2. a good knowledge about the product
  3. know the needs of consumers
  4. an interesting personal
  5. quick and skilled in serving
  6. friendly
  7. patient in serving
How to get the attention of buyers:
  1. give a good impression
  2. keep the attitude and actions
  3. language and way of speaking politely
  4. dressed in a neat and polite
  5. talking about something of interest
  6. explain the benefits of goods offered
  7. demonstrating the merchandise
  8. not bored in serving customers
  9. have to be put himself as a listener

-regards-

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